Null - Standard A/B testing: 85%+ of experiments produce null results. And the tester still doesn’t know if it’s the specific treatment or the factor they *tried* to isolate, or other interactions. That’s a lot of cost and effort for excruciatingly slow learning.

1:53am PST - January 13th, 2023

Standard A/B testing: 85%+ of experiments produce null results. And the tester still doesn’t know if it’s the specific treatment or the factor they *tried* to isolate, or other interactions. That’s a lot of cost and effort for excruciatingly slow learning.

0 retweets 1 likes -

Tom Kerwin (3/100) (@tom_d_kerwin)