Linkedin - A few months ago I ran a silly LinkedIn experiment. It exposed the dark truth of rented media for B2B marketers. Here’s the experiment (and why you need to start building an owned audience, like yesterday):

9:07am PDT - July 19th, 2023

A few months ago I ran a silly LinkedIn experiment. It exposed the dark truth of rented media for B2B marketers. Here’s the experiment (and why you need to start building an owned audience, like yesterday):

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