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10:58am PDT - July 14th, 2023
Agree. In 1983, FDA Comm Arthur Hayes asked drug companies if they were planning to push for direct-to-consumer drug advertising (TV): “Almost all of them said, No, that would be a terrible idea.” In 1984 drug companies responded to Rep John Dingell about DTC drug advertising: https://t.co/Ftsfd3YyjQ
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