Florida Panthers - Like the move by the Panthers to sign a high-profile college athlete to a NIL deal. Cross-sport promotion won’t work for most markets but in a state dominated by football (especially CFB), the results could be significant. https://t.co/qsi7fGJHYQ

5:45pm PDT - August 10th, 2021

Like the move by the Panthers to sign a high-profile college athlete to a NIL deal. Cross-sport promotion won’t work for most markets but in a state dominated by football (especially CFB), the results could be significant. https://t.co/qsi7fGJHYQ

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Mike Cathcart (@mikeycath)