For Walt Disney Co , the ability to sell "Frozen"-themed water bottles at the Magic Kingdom theme park while selling ads during the NBA playoffs has historically been its greatest strength.

For Walt Disney Co , the ability to sell "Frozen"-themed water bottles at the Magic Kingdom theme park while selling ads during the NBA playoffs has historically been its greatest strength.

NBA teams knelt and locked arms during the national anthem Thursday as the league reopened its season on courts painted with "Black Lives Matter."Thursday night's games consisted of two matchups at the ESPN Wide Wo...

After 20 weeks of waiting, the 2019-20 NBA season is ready to hit the restart button with a champion scheduled to be crowned in October.

No one can seem to agree on what the significance of winning this year’s NBA Championship will be. As the season gets closer, the debate heats up.

But hey this Nba finals will be bad for ratings...

I was literally celebrating this win so hard then I remembered with the TV ratings could look like and I immediately cried. How could the NBA do this to me? https://t.co/59n5crOu9c

NBA saw the ratings for game 1 and made a business decision lol https://t.co/sWjry9CgGB

I have no horse in this race, but the NBA is rigged. Is anyone surprised Miami won Game 2. Denver quit a la Celtics after dominating Game 1. I don’t care how many adjustments were made. Denver got away from their offense. League needs a close series with its dwindling ratings.

keep rewarding flopping and ur lefraud and see how low ur ratings gonna drop u loserss @nba @OfficialNBARefs

Good Luck with your ratings #NBA i for one will not watch the rest of these #Playoffs #PLAYOFFS2023

Let’s hope this isn’t taking us to a Florida - Dallas Stanley Cup final … if so NBA ratings in Canada will giganormous! Cmon #Edmonton #Seattle save us…

Game 7 for the ratings and ad revenue. Y’all know the NBA