Vizio is teaming up with Disney, NBCU, and Turner to develop an open standard for addressable TV advertising (DIS, CMCSA, CBS, DISCA, AMCX, T)

8:28am PDT - March 14th, 2019    cbs all access - Business Insider

This is an excerpt from a story delivered exclusively to Business Insider Intelligence Digital Media Briefing subscribers. To receive the full story plus other insights each morning, click here. A new consortium of media companies, led by TV maker Vizio, call…