Under Armour and Nike are stealing a page out of Adidas' playbook — and it's a brilliant move (NKE, UAA, ADIDAS)

7:10am PST - February 19th, 2018    nike - Business Insider

Nike and Under Armour are releasing next-generation, foam-soled running shoes mere weeks apart in February. Adidas released its own foam-soled running shoes platform, Boost, five years ago. Boost has fueled a monster period of growth in North America for Adid…