Twitter and NBA game streaming deal is about connecting with cord-cutters and younger fans

2:13pm PST - January 9th, 2019    jack dorsey - TechCrunch

Twitter is already working with the NBA to stream video of pregame warm-ups, in-game and post-game highlights, and post-game behind-the-scenes content. Now, the company will for the first time ever stream live NBA action — with a twist. In partnership with th…