TikTok music marketers are increasingly turning to micro influencers over mega stars to make songs take off
9:06am PDT - June 25th, 2021 addison rae - Business InsiderSummary List PlacementIn early 2020, a small cast of influencers dominated TikTok. Creators like Charli D'Amelio or Addison Rae Easterling would continually pop up at the top of a user's feed. And marketers could hire them or members of their friend group the…