'This is a bit of a Swiss Army knife': Ad giant Publicis is buying Epsilon for $4.4 billion as it looks to get ahead of its rivals in the data wars

1:06pm PDT - April 15th, 2019    arthur - Business Insider

Publicis Group has entered into an agreement to acquire Alliance Data's Epsilon and Conversant to help advertisers manage and use first-party data. Consultants and analysts said that the move is the latest example of agencies beefing up data capabilities, sim…