The Wall Street Journal: Tronc drops its much-maligned name, reverts to Tribune Publishing Co.
1:33pm PDT - October 4th, 2018 chicago tribune - The Wall Street JournalTronc, Inc. — the owner of the Chicago Tribune, Baltimore Sun and New York Daily News — is changing its name back to Tribune Publishing Company, just over two years after it underwent one of the most-maligned corporate rebrandings in recent memory.