The Wall Street Journal: New name for Los Angeles Memorial Coliseum with United Airlines deal that is largest in college sports

7:11am PST - January 30th, 2018    usc football - The Wall Street Journal

The Los Angeles Memorial Coliseum, a city landmark and historic venue for both sports and music, will become the United Airlines Memorial Coliseum in a $69 million deal struck between the airline and the coliseum’s operator, the University of Southern Califor…