The pandemic has upended the TV industry's $20 million in upfront deals, and it could give advertisers more control over future ad buying

8:17am PDT - June 4th, 2020    nascar - Business Insider

• The coronavirus has postponed the annual $20 billion TV upfronts, when advertisers commit to long-term deals with networks to lock in cheaper ad rates and secure inventory ahead of the fall.
• Big ad agencies say they plan to ask for more cust…