![](https://techcrunch.com/wp-content/uploads/2018/12/Snapchat-Lens-Challenges.png?w=711)
Snapchat takes on TikTok with launch of Lens Challenges
12:16pm PST - December 19th, 2018 the last song - TechCrunchSnapchat is looking to increase user engagement with the app with the launch of a new feature called Lens Challenges. Users can opt to participate in the challenges by creating a snap with a Lens that’s themed to a particular song, dance, holiday, event, and …