Snapchat takes on TikTok with launch of Lens Challenges

12:16pm PST - December 19th, 2018    the last song - TechCrunch

Snapchat is looking to increase user engagement with the app with the launch of a new feature called Lens Challenges. Users can opt to participate in the challenges by creating a snap with a Lens that’s themed to a particular song, dance, holiday, event, and …