Samsung didn’t mention Bixby once during its entire Galaxy Note 10 event

6:45pm PDT - August 7th, 2019    samsung - The Verge

Not once during today’s Unpacked event for the new Galaxy Note 10 did anyone from Samsung say the word “Bixby.” Samsung’s virtual assistant — positioned as an alternative to Alexa, Google Assistant, and Siri — was never directly brought up.