Procter & Gamble bids to trademark LOL, WTF and other acronyms

10:26am PDT - August 24th, 2018    patriots - The Guardian (AU)

Firm wants to brand household products to appeal to younger consumers Procter & Gamble, the household products company, has applied to trademark acronyms common in textspeak including “LOL” and “WTF”. If successful, the terms could be used to market products …