Nielsen is diving into marijuana as the world's biggest consumer companies look for an edge in the booming industry

1:14pm PST - March 6th, 2019    scott walker - Business Insider

Nielsen is getting into marijuana. The market research firm will partner with Headset, a cannabis analytics startup, to provide insights to consumer companies strategizing about how to ride the upside of the cannabis craze. Nielsen is getting into the cannabiā€¦