NBA TV goes over-the-top to offer live games and original programming to cord cutters
10:20am PST - November 5th, 2019 tina turner - TechCrunchCord-cutting basketball fans now have a new option for their non-stop hoops coverage. NBA TV is officially launching a direct-to-consumer subscription service today, making it the first linear TV sports league network to go over the top. The service, which wi…