Minecraft’s recent surge on YouTube proves that the ‘PewDiePie Effect’ is still real

9:23am PDT - August 7th, 2019    pewdiepie - The Verge

Almost two months ago, Felix “PewDiePie” Kjellberg did something his fans have wanted for years: he made a Minecraft video, and he’s continued to make them ever since. The result was Kjellberg’s most successful month in years, pulling in more than 570 million…