Millions of Americans just learned what ASMR is from Michelob Ultra's Super Bowl commercial — but they aren't loving it
7:44pm PST - February 3rd, 2019 zoe kravitz - Business InsiderThe brand enlisted actress Zoe Kravitz to promote beer through ASMR, but sentiment online was mixed after it aired. ASMR is a popular type of YouTube video but it hasn't made much of a splash on TV. According to data from Brandwatch, 54.21% of the tweets abou…