'It's become table stakes': Some media buyers say Snapchat is becoming a mainstay for clients, with some increasing ad spending as much as 40%

11:02am PDT - July 23rd, 2019    snap stock - Business Insider

Media buyers interviewed by Business Insider say clients are spending more on the app. The increase in ad spend on Snapchat differs from client to client, but some clients are spending as much as 40% more this year versus 2018, according to buyers. The compan…