How did BTS get so big in the West? One 2015 EP and a recipe just right for the U.S. market

12:33pm PDT - July 24th, 2019    npr - NBC News

Even if you’re not a K-pop fan, you’ve likely heard of BTS. The 7-member boy brand from South Korea is enjoying an unprecedented rise, celebrating three consecutive Billboard No. 1 albums, two certified platinum singles, and two sold-out nights at London’s We…