Google's Fitbit purchase could reshape its healthcare ambitions

12:56pm PDT - November 1st, 2019    fitbit - TechCrunch

Google has reached into parent company Alphabet’s $121 billion cash reserves to spend $2.1 billion on Fitbit, a move into the key consumer health market that places them in more direct competition with rival Apple. For more than a year, Ftibit and Google have…