Fintech startup Tally says TikTok ads have been 300% more efficient than Instagram ones in getting new users

9:58am PST - February 4th, 2020    robinhood - Business Insider

TikTok is known for having a large teenage audience, but the app is also growing in popularity among adults in the US. Brands with products that only adults would buy are beginning to test the video app as a marketing platform. Tally, a financial technology c…