As the much-hyped startup Essential runs into troubles, a smaller company called OnePlus shows the right way to compete with Apple and Samsung (AAPL, GOOGL, GOOG)

6:00am PDT - October 20th, 2018    andy rubin - Business Insider

Essential, the smartphone company founded by Android co-creator Andy Rubin, isn't showing many signs of success. The company reportedly cut 30% of its staff, cancelled its next phone, and paused development on a smart home product. It's easy to see where Esse…