An Instagram star who has sold $35 million of her own products explains how she built her fashion line and turned followers into customers

6:19am PDT - October 30th, 2019    jeffree star - Business Insider

One of the trending ways influencers are profiting off their digital brands is by developing consumer products to sell directly to their followers. With the influencer marketing industry projected to be worth up to $15 billion by 2022, social-media stars like…