Ad Council Launches 'Unprecedented' Latino Outreach Effort to Combat Vaccine Hesitancy
7:00am PDT - May 24th, 2021 rita moreno - NewsweekThe Ad Council's tagline "It's Up To You," will now be tested on vaccine-hesitant Latinos, using a data-driven approach for a community that is open to the shot but may need their questions answered by medical experts before agreeing to get it.