A new study suggests audiences would be willing to pay $14 to watch a new superhero movie at home, but premium rentals are still a tough sell for blockbusters

10:37am PDT - July 9th, 2020    tenet - Business Insider

• If theaters remain closed for the foreseeable future, movie studios will face an unprecedented choice: resort to premium video-on-demand services for blockbuster titles or wait for theaters to reopen.
• A new study by TV tracking app TV Time, …