A navigation startup pivots and grows, but profitability is still down the road

7:11am PST - January 15th, 2020    a million little things - Business Insider

What3Words is a navigation startup that began life as a consumer product, but pivoted to BtoB. A major milestone was signing Mercdedes-Benz as a client in February 2019. While now boasting 100 employees, What3Words does not anticipate adding new staff over th…