YouTubers clash over eye shadow, with millions of dollars at stake

6:00am PDT - November 1st, 2019    jeffree star - The Verge

Shane Dawson’s new documentary series, The Beautiful World of Jeffree Star, was originally teased as a look into YouTube’s contentious beauty world, but it turned into a long marketing scheme for Dawson and Star’s new makeup palette that could net them $35 mi…