'Trolls World Tour'— the first major studio movie to break the theatrical window — tops iTunes, but doesn't signal doom for movie theaters

8:55am PDT - April 12th, 2020    bob iger - Business Insider

Universal's "Trolls World Tour" debuted on premium video-on-demand platforms on Friday and was the No. 1 movie on iTunes on Sunday. The movie is the first from a major studio to break the traditional theatrical window and premiere day-and-date on digital or s…