TikTok is transforming the influencer rulebook — we spoke to the viral video-makers who prefer it to Instagram and are mastering its elusive algorithm

8:07am PDT - July 30th, 2020    sarah cooper - Business Insider

• People who struggled to find an audience on platforms like Instagram have found viral success on TikTok, the video app beloved by Gen Z. Many have started to master the short-video app's elusive algorithm.
• Now, the most popular creators are …