These are the TikTok metrics brands want to see for influencer marketing campaigns — 'it doesn't matter how many followers you have'

12:07pm PDT - March 12th, 2020    addison rae - Business Insider

TikTok has become one of the most popular apps among Gen Zers and brands are looking to leverage the massive reach its creators have. Some brands are tracking what followers are saying in the comments (such as how often the brand or product is mentioned) or w…