'The vision is far ahead of practicality and reality:' AT&T's plan to reinvent TV advertising is massively ambitious — and still very much unproven

5:00pm PDT - September 26th, 2018    npr - Business Insider

BI PRIME: At AT&T Relevance, a three-day conference of about 250 media and advertising professionals, AT&T revealed the vision behind its nearly $90 billion M&A transactions. Xandr — named for AT&T's founder Alexander Graham Bell — includes AT&T's ad business…