The CEO of C. F. Martin & Co. explains why the iconic American brand has endured and prospered since 1833
5:33am PST - February 15th, 2020 kurt cobain - Business InsiderChris Martin is the CEO of C. F. Martin & Co., the most famous maker of acoustic guitars in the world. The company was founded by his great-great-great-grandfather, a German immigrant, in 1833. Martin has been steering the company into its third century, tack…