Mission statements should create a vision of what a startup does — and what it doesn't do, Sequoia's CMO advises
11:33am PDT - March 18th, 2021 marc lore - Business InsiderSummary List PlacementStaffers and product lineups may come and go, but a company's mission and values last throughout its lifetime, according to Sequoia Capital's chief marketing officer Sumaiya Balbale.Balbale joined the venture firm in June and gave a few …