Lyft deploys its pink-wheeled bikes and rebrands Ford GoBike as Bay Wheels

6:00am PDT - June 11th, 2019    pink - TechCrunch

Lyft is ditching Ford’s branding for its own with the launch of its new pink-wheeled pedal-assist bikes in the San Francisco Bay Area. Instead of Ford GoBike, these bikes will now be known as Bay Wheels with Lyft’s branding prominently displayed. Eventually, …