Leaked internal Peloton documents reveal how the fitness startup is trying to shed its 'cultish' image as it plots its post-IPO expansion

9:32am PST - December 4th, 2019    daily search trends - Business Insider

Four confidential documents obtained by Business Insider show how Peloton planned to expand its audience. In one, the red-hot fitness startup asked agencies to create campaigns aimed at people who are into fitness but not convinced its $2,000-plus bikes are w…