Honda makes a U-turn to catch U.S. truck, SUV trend - Reuters
3:15am PDT - October 9th, 2020 john cena - ReutersHonda Motor Co <7267.T> is redesigning the looks and the marketing for its sport utility vehicles and trucks to appeal to U.S. consumers who are paying premiums for rival automakers' vehicles that offer a more rugged, off-road adventure image.