Focused on health in the home, Novi lands $1.5M to help CPG companies source clean, safe ingredients

12:27pm PDT - March 18th, 2020    poppy - TechCrunch

Kimberly Shank has been focused for a while now on “clean” products that are made without harmful chemicals. In 2017, Shank and friend Jaleh Bisharat launched NakedPoppy, a site that curates and sells cosmetics that have been vetted by chemists (including som…