ANALYSIS-Olympics-Brands wake up to LGBT+ sponsorship deals as acceptance grows in sport - Reuters
6:49am PDT - July 23rd, 2021 good girls - ReutersComing out as gay used to be the kiss of death for sponsorship deals in sport. But as a record number of openly LGBT+ athletes prepare to participate in the Tokyo 2020 Olympics, marketing analysts say the opposite is now true: authenticity sells.