'All girls, buy it!' In China, Perfect Diary gives cosmetics world a makeover with live streams, low prices - Reuters India

11:37pm PDT - August 25th, 2020    tiger king - Reuters

With chat groups, video streams and low prices for foundation, China's Perfect Diary has emerged from nowhere four years ago to become a cosmetics giant for the digital age, trailing only L'Oreal and LVMH in the world's no. 2 market for make-up.