4 ways retailers can make the most of Shop Small Saturday and extend their success to the rest of the year

7:00am PST - November 28th, 2019    small business saturday - Business Insider

Gregg Bishop oversees the New York City Office of Small Business Services, which serves 230,000 businesses in all five boroughs. While holiday shopping accounts for 20% to 30% of annual revenues for small businesses, the benefits of the rush can be extended t…